PILOT GROUP
TAIPEI / SHANGHAI
THE TEAM
In order to assist its clients in brand management and marketing operations, Pilot Group has gathered not only the top senior PR elites in Taiwan, but also PR consulting experts with professional communicating skills and abundant experiences in media as well as in many different areas. Pilot Group has been acknowledged by many clients as the most important partner in executing communication strategies.
先勢行銷傳播集團聚集台灣資深高階公關菁英，網羅具豐富產業背景、深厚媒體經驗、與專業傳播能力的全方位公關顧問專家，
本集團內專業經理人皆為10、20年以上資深顧問，協助客戶品牌管理與行銷運作，成為客戶在行銷策略上最重要的夥伴。
スペシャリストやマネジャーなど、皆10、20年以上の経験を有し、ブランドマネージメントやコミュニケーションプランなどをオペレ
ーションする。マーケティング戦略において、クライアントの最も重要なパートナーである。
Arthur Yang 楊忠翰
先勢行銷傳播集團 創辦人暨董事長
Founder & Chairman of Pilot Group
先勢行銷傳播集團 創辦人暨董事長
“ 身處在這個網路劇變的時代，公關的工作有兩個特點，其一是「不變」，其二是「萬變」。「不變」的是溝通的本質不會改變，公關永遠是企業與消費者及媒體間的橋樑；而「萬變」的是溝通的工具會隨著溝通的對象、目標、時間、環境而會產生萬千的變化。我習慣以不變應萬變，並以身為一個這樣的公關人為傲。”
During the early years of his career, Arthur Young was a TV producer and director, who have in-depth understanding of media strategies and the enforcement of topics. In 1996, Arthur had moved into the field of Public Relations; and with observant insights for news and precise media strategies, he offers his clients thorough PR strategies and plans. Arthur was the very first and second Chairman of “Taiwan International Public Relations Association,” with not only the passion for PR industry, but also a great deal of contributions.
簡歷 / 早期於媒體工作，擔任新聞節目製作及節目導演，深諳媒體策略及議題操作。1996年轉戰行銷公關領域，創辦先勢公關，擅長以敏銳的新聞嗅覺及精準的媒體策略，為企業客戶擬定整體媒體策略與計劃。曾榮任「TIPRA台灣|國際公共關係協會」創會暨第一、第二屆理事長（2008-2009年），熱心參與及推動公關行銷傳播產業發展，貢獻良多。
Jocelyn Huang 黃鼎翎
先勢行銷傳播集團 執行長
Chief Executive Officer of Pilot Group
先勢行銷傳播集團 執行長
Chief Executive Officer of Pilot Group
“ 行銷公關工作逾25年，從來沒有偏離過跑道，因為熱愛而努力，因為努力而堅持；因為堅持而夢想，因為夢想而至今。我經常告訴自己，身為一個公關人沒那麼簡單；我們是專才，卻也必需是通才，不僅要跑在時代的最前端，更要是『說了就算』的最佳實踐者。我們的團隊慣於不滿現狀，持續創新，而且熱衷追求深度與速度，始終秉持著高度的熱情與客戶站在一起，因此20年來贏取了國內外客戶的堅實信任，現在是，未來更是！”
First working with print media then moved into service for corporation, Jocelyn was the senior executive in both the marketing and sales departments of the corporation for nearly 10 years; and later established Pilot Group along with the founder. With profound knowledge in handling and bridging the relations between media and corporation, as well as in marketing strategies, Jocelyn oversees the agency’s Account Management and Operation Strategy, which lead to corporation’s constant growth in business every year. She has over 20 years of experience with an emphasis on marketing communications, public relations and issue / crisis management. Also, she has taught Public Relations at universities to share her knowledge and expertise with the audience outside the agency.
簡歷 / 初期任職平面媒體，後轉戰企業服務，擔任企業行銷暨業務部高階主管近10年，後與創辦人楊忠翰共同成立先勢公關。深諳企業溝通與行銷傳播策略，統籌先勢集團之營運擘劃與執行。領導團隊深耕各領域專長，屢創集團卓越績效。連續6年獲得台灣廣告主協會主辦的行銷傳播傑出貢獻獎之「傑出公關公司」及「傑出公關公司經營者」殊榮。曾擔任TIPRA國際公共關係協會第六、七屆理事長（2013-2014年）。
Frances Yi 衣惠霞
先勢行銷傳播集團 / 先擎公關、天擎公關 營運長
Chief Operation Officer of Pilot Group, PLANET AND GRAND PR
先勢行銷傳播集團 / 先擎公關、天擎公關 營運長
“ 當客戶將公關任務交付予你的同時，就是信任的起點 。與客戶共同努力的過程中，有挑戰、有壓力、有爭執，但因為信任，我享受這樣的過程所帶來的美好結果。公關讓我們團隊的策略、創意起飛，也讓我們客戶的行銷目標完美降落。Join us now！”
Frances worked in Motorola, Autodesk and Novell for nearly 8 years, where she has gained various marketing experiences and unique insights before joining Pilot Group in 2007. Frances’ areas of expertise include: strategic communications planning, issues and crisis management, corporate/product positioning and messaging, marketing and media events, and all types of internal and external collateral development. With over 20 years of professional experiences, Frances is known as the PR expertise with marketing and PR know-how in areas such as electronics, telecommunications, and technology. The brands Frances has serviced include consumer electronics, telecommunications, portable App, software information, online games, etc., and has gained trust from various trans-national corporations and global brands.
Frances worked in Motorola, Autodesk and Novell for nearly 8 years, where she has gained various marketing experiences and unique insights before joining Pilot Group in 2007. Frances’ areas of expertise include: strategic communications planning, issues and crisis management, corporate/product positioning and messaging, marketing and media events, and all types of internal and external collateral development. With over 20 years of professional experiences, Frances is known as the PR expertise with marketing and PR know-how in areas such as electronics, telecommunications, and technology. The brands Frances has serviced include consumer electronics, telecommunications, portable App, software information, online games, etc., and has gained trust from various trans-national corporations and global brands.
簡歷 / 曾服務Motorola、 Autodesk、 Novell等外商公司長達8年，於2007年加入先勢行銷傳播集團，擅長議題策略、危機管理、品牌行銷及品牌全傳播策略規劃。厚植3C、電信、科技產業之行銷與公關know-how，超過20年專業經驗，堪稱3C科技領域之公關專家。服務品牌含括消費性電子產品、電通電信、行動APP、軟體資訊、線上遊戲...等產業上下游，並獲得眾多跨國企業與全球品牌之信賴。
Amanda Tsai 蔡依如
先勢公關第二事業部、先勢溝通第二事業部 、先勢上海、桃花國際 總經理
General Manager of Pilot PR, Pilot Communications, Pilot Shanghai and CHARISMOMO
先勢公關第二事業部、先勢溝通第二事業部 、先勢上海、桃花國際 總經理
General Manager of Pilot PR, Pilot Communications, Pilot Shanghai and CHARISMOMO
“ 公關，從細節做起，貴在堅持！作為一個公關人不僅要懂得做事，更要懂得思考，除了在專業層面的追求，更重要的在於態度，無論面對什麼困難，只要秉持著永不放棄、堅持到底的態度，就能夠讓自己更加茁壯、精進、卓越超群！”
With rich PR marketing experience in both China and Taiwan, Amanda has given her service to clients of international brands. She not only understands the media context of Taiwan and China thoroughly, but also builds up a close relationship between the media, local connections, and resources across Taiwan and China. Having the capability of giving her assist on international strategic operations and her professional experience in PR of Taiwan, Amanda provides her clients with the most effective resolving strategies.
With more than 15 years of working experience at Pilot Group, Amanda has profound knowledge and practices in public relations and marketing. She is also familiar with varied business fields, including technology, consumer products, leisure & travel, etc. Her professional expertise and services to clients has gained respect and recognition. Amanda Tsai holds a M.S. degree in Public Relations from the University of Ulster, United Kingdom.
簡歷 / 橫跨兩岸具豐富公關行銷經驗，服務眾多國際品牌客戶，熟悉兩岸媒體生態、議題操作策略，及佈建兩岸綿密良好之媒體及地方網絡人脈、資源和關係。能協助客戶以國際化運作思路，結合台灣公關專業紮實的執行經驗，為客戶量身訂制有效的整體解決方案。
Cherry Chao 趙琰
鈞勢公關第一事業部 總經理
General Manager of Prestige PR
鈞勢公關第一事業部 總經理
“ 公共關係最吸引我的部分？在於它的『動態』本質，經由接觸不同產業，可以不斷地探索新知；透過為企業解決危機，讓公關專業像練功一樣層層進化。在這個以『人』為核心的產業中，我相信唯有勇於站在浪潮最前線，願意求新求變的人，才會自己不斷地創新，也才會為企業、為客戶帶來最大的利益！”
With over 20 years of trans-sector and trans-national communication experience, Cherry has operated in various sectors, including technology, telecommunications, finance, and high-end consuming, while obtaining the ability of integrating Internet and multiple resources. Experienced internationally, Cherry has not only grained trust from trans-national corporations, but also assisted national brand to grow internationally. When she was giving her service at Industrial Technology Research Institute, it was the very first time that the technology of Taiwan was recognized by The Wall Street Journal with the award of “Technology Innovation Award.”
With over 20 years of trans-sector and trans-national communication experience, Cherry has operated in various sectors, including technology, telecommunications, finance, and high-end consuming, while obtaining the ability of integrating Internet and multiple resources. Experienced internationally, Cherry has not only grained trust from trans-national corporations, but also assisted national brand to grow internationally. When she was giving her service at Industrial Technology Research Institute, it was the very first time that the technology of Taiwan was recognized by The Wall Street Journal with the award of “Technology Innovation Award.”
Prior to joining Pilot group, she worked in Industrial Technology Research Institute, Ogilvy PR and CommonWealth Publishing Group.
Cherry has provided her professional consultation and PR service to major brands, including Ford, Volvo, BMW, Nokia, Far EasTone, Lycos Asia, Logitech, So-Net, Samsung, LG, Davidoff, American Express, IKEA, British Airways, Coke Cola, J&J, Louis Vuitton, L’Oreal, adidas, Amway, Disney Channel and Cartoon Networks, etc.
簡歷 / 超過20年跨產業、跨國際行銷傳播經驗，長期經營科技、電信、財經、高端消費等產業，擁有豐厚網絡與多元資源整合能力。國際經驗豐富，不但深獲跨國企業信賴，並具有協助本國品牌走向國際的經驗。在工業技術研究院服務期間，首次讓台灣科技，榮獲美國華爾街日報「年度創新研發獎」金獎殊榮。曾服務於天下雜誌、奧美公關、工業技術研究院等擔任高階主管，尤擅長品牌全傳播策略規劃、意見領袖溝通、政府溝通，以及危機與議題管理等。
Christina Liaw 廖舒雁
先勢公關第一事業部、先勢溝通第一事業部 總經理
General Manager of Pilot PR and Pilot Communications
先勢公關第一事業部、先勢溝通第一事業部 總經理
General Manager of Pilot PR and Pilot Communications
“ 有太多人只想不說、只說不做、只做不說，這都不是我們追求的。敢想、敢說、敢做，才是我們的信仰。我們不會改變世界，但世界絕對會因為我們而不同！”
Christina Liaw joined Pilot Group in 2009 to provide services in areas of corporate PR, marketing PR, and issue management. She has near 10 years of working experience in diverse sectors, with the focus on international food & restaurant brands, tourism & hospitality, malls, and consumer products.
Prior to joining Pilot Group, she worked at K&L ADVERTISING (Y&R Brands) in New York, where she managed accounts for the top 100 global companies from Fortune Magazine, i.e. Roche, GSK, Sony, BMG, Novartis, Allstate Insurance, Western Union, etc. Christina is also the corporate trainer, speaker, and professional training lecturer of Pilot Brand Consultancy.
Gavin Yang 楊一鳴
鈞勢公關第二事業部 總經理
General Manager of Prestige PR
鈞勢公關第二事業部 總經理
General Manager of Prestige PR
“ 公關成功因素，「人」是唯一關鍵。他，能掌握產業脈動的靈敏度與創意；他，會協助客戶解決所有疑難雜症；他，能創造最大的雙贏價值。公關成效不應只有「量化」，投注心力與鍥而不捨過程才是核心，不是最好的汽車零件就可以造出最好的汽車，要許多方面的準確配合才能提升汽車的整體性能。擁有關鍵的人、及鍥而不捨的合作團隊，致力為客戶創造黃金價值，打造公關全新紀元。”
With the cultural background of Singapore and Malaysia, Gavin has been the representative of Taiwan at Singapore Tourism Board since 2010. Gavin has over 20 years of experience in media and PR marketing. He has successfully led the Singapore tourism to a rise with growing tourists. He specialized in not only the travel sector, but also corporate PR, restaurant marketing, event marketing, and brand management. Gavin has shown his precise strategic and executive ability, as well as professional attitude; therefore, he is greatly trusted by his clients.
Gavin holds a Bachelor degree of Journalism and a Master degree of History. With this training, he thinks more profoundly and widely than others. He is good at integrating resources to continually create new and reciprocal plans to benefit mainly to his clients and all partners.
簡歷 / 超過20年媒體、公關行銷經驗，具有新加坡與馬來西亞跨文化成長背景，2010年起擔任新加坡旅遊局台灣代表迄今。熟悉休閒旅遊產業、企業公關、餐飲行銷、活動行銷及媒體等豐富資歷，成功透過「我可能不會愛你」偶像劇置入，帶動新加坡觀光熱潮，旅客倍數成長。擅長策略諮詢與顧問、企業溝通與品牌塑造，協助企業危機處理，並帶領跨文化國際專業特色與創意之團隊，展現縝密策略規劃與執行能力，專業態度及服務精神深獲客戶信賴及肯定。