PILOT GROUP
TAIPEI  /  SHANGHAI
THE TEAM
In order to assist its clients in brand management and marketing operations, Pilot Group has gathered not only the top senior PR elites in Taiwan, but also PR consulting experts with professional communicating skills and abundant experiences in media as well as in many different areas. Pilot Group has been acknowledged by many clients as the most important partner in executing communication strategies.
    
先勢行銷傳播集團聚集台灣資深高階公關菁英，網羅具豐富產業背景、深厚媒體經驗、與專業傳播能力的全方位公關顧問專家，
本集團內專業經理人皆為10、20年以上資深顧問，協助客戶品牌管理與行銷運作，成為客戶在行銷策略上最重要的夥伴。
  
スペシャリストやマネジャーなど、皆10、20年以上の経験を有し、ブランドマネージメントやコミュニケーションプランなどをオペレ
ーションする。マーケティング戦略において、クライアントの最も重要なパートナーである。

Arthur Yang 楊忠翰

先勢行銷傳播集團 創辦人暨董事長
​Founder & Chairman of Pilot Group  

“ 身處在這個網路劇變的時代，公關的工作有兩個特點，其一是「不變」，其二是「萬變」。「不變」的是溝通的本質不會改變，公關永遠是企業與消費者及媒體間的橋樑；而「萬變」的是溝通的工具會隨著溝通的對象、目標、時間、環境而會產生萬千的變化。我習慣以不變應萬變，並以身為一個這樣的公關人為傲。”

During the early years of his career, Arthur Young was a TV producer and director, who have in-depth understanding of media strategies and the enforcement of topics. In 1996, Arthur had moved into the field of Public Relations. With observant insights for news and precise media strategies, he offers his clients thorough PR strategies and plans. Arthur was the very first and second Chairman of “Taiwan International Public Relations Association.” Not only the passion for PR industry, he also made a great deal of contributions.
       
簡歷 / 早期於媒體工作，擔任新聞節目製作及節目導演，深諳媒體策略及議題操作。1996年轉戰行銷公關領域，尤擅長以敏銳的新聞嗅覺及精準的媒體策略，為企業客戶擬定整體媒體策略與計劃。曾榮任「TIPRA台灣|國際公共關係協會」創會暨第一、第二屆理事長，熱心產業發展，貢獻良多。

  

Jocelyn Huang 黃鼎翎   
       
先勢行銷傳播集團 執行長
​Chief Executive Officer of Pilot Group         

“ 行銷公關工作逾25年，從來沒有偏離過跑道，因為熱愛而努力，因為努力而堅持；因為堅持而夢想，因為夢想而至今。我經常告訴自己，身為一個公關人沒那麼簡單；我們是專才，卻也必需是通才，不僅要跑在時代的最前端，更要是『說了就算』的最佳實踐者。我們的團隊慣於不滿現狀，持續創新，而且熱衷追求深度與速度，始終秉持著高度的熱情與客戶站在一起，因此20年來贏取了國內外客戶的堅實信任，現在是，未來更是！”

  
In her early career, Jocelyn worked for print media and then moved into marketing and sales field. She was a professional manager in different corporation for nearly 10 years before she  established Pilot Group with the founder Arthur Yang. With profound knowledge, great communication skills and insightful marketing strategies, Jocelyn has led Pilot Group kept growing every year.
She has over 25 years of experience with an emphasis on marketing communications, public relations and issue / crisis management. Also, she has won the “Best PR Agency” and “Best PR Agency Operator ” of “Agency & Advertiser of the Year” which is held by Taiwan Advertisers’ Association.

簡歷 / 初期任職平面媒體，後轉戰企業服務，擔任企業行銷暨業務部高階主管近10年，後與創辦人共同成立先勢公關。深諳企業溝通與行銷傳播策略，統籌先勢集團之營運擘劃與執行。領導團隊深耕各領域專長，屢創集團卓越績效。連續5年獲得台灣廣告主協會主辦的行銷傳播傑出貢獻獎之「傑出公關公司」及「傑出公關公司經營者」殊榮。
    
 

Imin Pao 包益民
 
先勢行銷傳播集團 商業策略長
​Chief  Strategy Officer of Pilot Group         

  現任：
先勢行銷傳播集團商業策略長   Chief Strategy Officer of Pilot Group
​《PPAPER》創辦人暨包氏國際負責人   Founder of
  
  
After graduated from the world‘s top design school- Rhode Island School of Design and Art Center, Imin became the only Chinese employee in Wieden + Kennedy USA. He planned advertising for NIKE for three years and he was granted US citizenship of “Alien of extraordinary ability”.
Imin has worked with many international brands including NIKE, MTV, Sony, Toshiba, Nissan, Citibank, Cartier and etc. His works have won more than 80 awards and have been featured in international magazines, including One Show , Communication Arts, New York Art Director Club, Tokyo Type Director Club. In 2001, he was ranked the world’s top seven art director by Archive Magazine and has won more than 50 awards worldwide.
In 1995, Imin established Pao & Paws Group, the scope of business ranged from magazines, brand, product design, fashion clothing to publishing. In 2004, Pao & Paws Group successfully founded PPAPER with 100,000 printed copies for every two weeks, and became one of the top design magazine in Asia.
  
簡歷/畢業自全球頂尖的設計學校Rhode Island School of Design以及Art Center之後，包益民成為美國Wieden+Kennedy裡唯一的華人，並為NIKE做了三年的廣告，獲頒美國特殊人才綠卡。包益民曾經服務過許多國際性客戶包括Nike、MTV、Sony、Toshiba、Nissan、Citibank、Cartier等，其作品獲得超過80個以上的世界大獎獎項肯定，並多次被國際雜誌收錄，包括One Show、Communication Arts、、New York Art Director Club、Tokyo Type Director Club等。2001年獲國際知名廣告雜誌Archive Magazine評選為世界排名第七的藝術總監，曾榮獲國內外50多項獎項。1995年成立包氏集團，業務範圍橫跨雜誌/品牌/商品設計/服裝/出版及經紀。2004年，包氏集團成功創辦了每雙週銷售量達100,000本的設計生活雜誌PPAPER，成為第一天上架就獲利的雜誌，且成為亞洲區設計類雜誌的龍頭老大。
  
    
 

Romie Chen 陳榮明    
       
先勢行銷傳播集團 商業策略長
Chief Strategy Officer of Pilot Group         

現任：先勢行銷傳播集團商業策略長   
            Chief Strategy Officer of Pilot Group
            台北市廣告業經營人協會(4A)顧問  
            Consultant of Association of Accredited Advertising Agents of Taipei  (4A)
            IAA 國際廣告協會常務理事 
            Executive Director of International Advertising Association (IAA)
            C4A 亞太地區廣告代理商聯盟秘書長   
            Secretary-general of C4A
  
主要經歷 Major Experience ：
台灣電通公司資深副總經理Senior Vice General Manger of Dentsu Taiwan Inc.

主要學歷 Major Education：
日本大學藝術學部畢業 Nihon University, College of Art
日本武藏野美術大學研究院  Musashino Art University / Master
  
Major Achievement：
•2009 –  Acknowledged by Japan Advertising Agencies Association(JAAA) for assisting the establishment of C4A.
•2008 ~ 2009 – Served as Chairman of International Advertising Association (IAA).
•2007 – Awarded as the "Outstanding Advertising Manager” by Ministry of Economic Affairs and the Taipei Association of Advertising Agencies.
•2006 – Represented Taiwan to participate in the Confederation of Asian Advertising Agency Associations (C4A).
•2003 ~ 2004 – Elected as the Chairman of 4A (The Association of Accredited Advertising Agents of Taipei) for 2 years.
•1999 – Organized and launched  “Taiwan Cheer Up!” charity campaign during the 921 earthquake in one week. He is the first expert in advertising industry that contributed to national wide community’s needs in Taiwan.
  
簡歷 /   
主要經歷：台灣電通公司資深副總經理
主要學歷：日本大學藝術學部畢業
                   日本武藏野美術大學研究院
主要事蹟：
•2009年  榮獲日本JAAA廣告協會表揚協助C4A成立事蹟
•2008年~2009年  擔任IAA國際廣告協會理事長
•2007年  榮獲由經濟部商業司及台北市廣告代理同業公會頒發之「傑出廣告經理人」獎
•2006年  開始代表台灣積極參予亞洲廣告代理商聯盟(Confederation of Asian Advertising Agency Associations(C4A))的成立。
•2003~2004年  連任2屆台北市廣告業經營人協會(4A)理事長，數度與台灣廣告主協會(2A)交流。
•1999年  921大地震時，於一週內完成「台灣加油」系列公益廣告活動，引起共鳴與話題。這是首次廣告專業人員以專業貢獻國家社會之重大事蹟。
 

Frances Yi 衣惠霞  
 
​先勢行銷傳播集團 / 先擎公關、天擎公關 營運長
​Chief Operation Officer of Pilot Group, PLANET AND GRAND PR                    

“ 當客戶將公關任務交付予你的同時，就是信任的起點 。與客戶共同努力的過程中，有挑戰、有壓力、有爭執，但因為信任，我享受這樣的過程所帶來的美好結果。公關讓我們團隊的策略、創意起飛，也讓我們客戶的行銷目標完美降落。Join us now！”
   
Frances worked in different global brands including Motorola, Autodesk and Novell for nearly 8 years before joining Pilot Group in 2007. Frances specialized in strategic communications planning, issues and crisis management, corporate/product positioning and messaging, marketing and media events, and all types of internal and external collateral development. With over 20 years of professional experiences, Frances is known as the PR expertise with marketing and PR know-how in electronics, telecommunications, and technology field.
The clients Frances has serviced are from various industries like consuming electronics, telecommunications, portable App, software information, online game and so on. She is  well-trusted and has great relationship between a great number of international corporations and global brands.

簡歷 / 曾服務Motorola、 Autodesk、 Novell等外商公司長達8年，於2007年加入先勢行銷傳播集團，擅長議題策略、危機管理、品牌行銷及品牌全傳播策略規劃。厚植3C、電信、科技產業之行銷與公關know-how，超過20年專業經驗，堪稱3C科技領域之公關專家。服務品牌含括消費性電子產品、電通電信、行動APP、軟體資訊、線上遊戲...等產業上下游，並獲得眾多跨國企業與全球品牌之信賴。
        
    
 

Amanda Tsai 蔡依如      

​先勢上海、先勢公關第二事業群 、桃花國際 總經理
​General Manager of Pilot Shanghai, Pilot PR and CHARISMOMO

“ 公關，從細節做起，貴在堅持！作為一個公關人不僅要懂得做事，更要懂得思考，除了在專業層面的追求，更重要的在於態度，無論面對什麼困難，只要秉持著永不放棄、堅持到底的態度，就能夠讓自己更加茁壯、精進、卓越超群！”

  
With rich PR marketing experience in both Mainland China and Taiwan, Amanda has given her service to clients of international brands. She not only understands the media context of Taiwan and Mainland China thoroughly, but also builds up  close relationship between media, local connections, and resources across Taiwan and Mainland China. Amanda provides her clients with the most effective solution with the capability of strategic thinking and  professional experience.
Joining Pilot Group more than 15 years, Amanda has profound knowledge and practices in public relations and marketing. She is also familiar with various business fields, including technology, consuming products, leisure & travel, etc. Amanda Tsai also holds a M.S. degree in Public Relations from the University of Ulster, United Kingdom.
  
    
簡歷 / 橫跨兩岸具豐富公關行銷經驗，服務眾多國際品牌客戶，熟悉兩岸媒體生態、議題操作策略，及佈建兩岸綿密良好之媒體及地方網絡人脈、資源和關係。能協助客戶以國際化運作思路，結合台灣公關專業紮實的執行經驗，為客戶量身訂制有效的整體解決方案。            
    
 

Cherry Chao 趙琰 
​​
​鈞勢公關第一事業部 總經理
​General Manager of Prestige PR

“ 公共關係最吸引我的部分？在於它的『動態』本質，經由接觸不同產業，可以不斷地探索新知；透過為企業解決危機，讓公關專業像練功一樣層層進化。在這個以『人』為核心的產業中，我相信唯有勇於站在浪潮最前線，願意求新求變的人，才會自己不斷地創新，也才會為企業、為客戶帶來最大的利益！”
   
With over 20 years of trans-sector and trans-national communication experience, Cherry has professional knowledge in various fields including technology, telecommunications, finance, and high-end consuming. With the capability of integrating Internet and multiple resources, Cherry is highly relied by her clients. When she was working at Industrial Technology Research Institute, she led the technology of Taiwan to be recognized by The Wall Street Journal with the award of “Technology Innovation Award”  for the very first time.
Before joining Pilot Group, Cherry has worked in Industrial Technology Research Institute, Ogilvy PR and CommonWealth Publishing Group. She has also provided her professional consultation and PR service to major brands including Ford, Volvo, BMW, Nokia, Far EasTone, Lycos Asia, LG, Davidoff, American Express, IKEA, British Airways, Louis Vuitton, L’Oreal, Disney Channel and Cartoon Networks, etc. 
        
簡歷 / 超過20年跨產業、跨國際行銷傳播經驗，長期經營科技、電信、財經、高端消費等產業，擁有豐厚網絡與多元資源整合能力。國際經驗豐富，不但深獲跨國企業信賴，並具有協助本國品牌走向國際的經驗。在工業技術研究院服務期間，首次讓台灣科技，榮獲美國華爾街日報「年度創新研發獎」金獎殊榮。曾服務於天下雜誌、奧美公關、工業技術研究院等擔任高階主管，尤擅長品牌全傳播策略規劃、意見領袖溝通、政府溝通，以及危機與議題管理等。

Christina Liaw 廖舒雁      
​
先勢公關第一事業部、先勢溝通 總經理
​General Manager of Pilot PR and Pilot Communications

“ 有太多人只想不說、只說不做、只做不說，這都不是我們追求的。敢想、敢說、敢做，才是我們的信仰。我們不會改變世界，但世界絕對會因為我們而不同！”

  
Christina Liaw joined Pilot Group in 2009, she provides great services including corporate PR, marketing PR, and issue management. She has near 10 years of working experience in diverse sectors, with the focus on international food & restaurant brands, tourism & hospitality, retail, malls, and consuming products.
Prior to joining Pilot Group, she worked at K&L ADVERTISING (Y&R Brands) in New York, where she managed accounts for the top 100 global companies from Fortune Magazine, i.e. Roche, GSK, Sony, BMG, Novartis, Allstate Insurance, Western Union, etc. Christina is also the corporate trainer, speaker, and crisis management training lecturer of Pilot Brand Consultancy.
 
簡歷 / 曾服務於美國紐約K&L Advertising廣告公司（揚雅品牌傳播集團Y&R Brands），管理美國財富雜誌Fortune全球百大企業客戶。熟悉消費品牌的公關行銷策略與溝通計劃，擁有豐富國際餐飲品牌、食品、飯店、商場公關行銷經驗。亦擔任先勢學苑之企業訓練、發言人、危機管理等專業訓練講師。             
          
    
 

Gavin Yang 楊一鳴        
​
鈞勢公關第二事業部 總經理
​General Manager of Prestige PR

“ 公關成功因素，「人」是唯一關鍵。他，能掌握產業脈動的靈敏度與創意；他，會協助客戶解決所有疑難雜症；他，能創造最大的雙贏價值。公關成效不應只有「量化」，投注心力與鍥而不捨過程才是核心，不是最好的汽車零件就可以造出最好的汽車，要許多方面的準確配合才能提升汽車的整體性能。擁有關鍵的人、及鍥而不捨的合作團隊，致力為客戶創造黃金價值，打造公關全新紀元。”

With the cross-cultural background of Singapore and Malaysia, Gavin has been the representative of Taiwan at Singapore Tourism Board since 2010. He has over 20 years of experience in media and PR marketing, successfully coordinated the cooperation between the famous Taiwanese drama “In Time With You” and Singapore Tourism to boost the tourism trend to Singapore. He specialized in the traveling field, corporate PR, restaurant marketing, event marketing, and brand management and business co-op.
Gavin holds a Bachelor degree of Journalism and a Master degree of History, so that he always thinks more profoundly and widely. He is also good at integrating resources to continually create maximized and reciprocal benefits.
  
簡歷 / 超過20年媒體、公關行銷經驗，具有新加坡與馬來西亞跨文化成長背景，2010年起擔任新加坡旅遊局台灣代表迄今。熟悉休閒旅遊產業、企業公關、餐飲行銷、活動行銷及媒體等豐富資歷，成功透過「我可能不會愛你」偶像劇置入，帶動新加坡觀光熱潮，旅客倍數成長。擅長策略諮詢與顧問、企業溝通與品牌塑造，協助企業危機處理，並帶領跨文化國際專業特色與創意之團隊，展現縝密策略規劃與執行能力，專業態度及服務精神深獲客戶信賴及肯定。